Over 400 years ago, Japanese firefighters began tattooing dragons on their backs for protection as a symbolic coat of arms. This practice of wearing tattoos for strength, remembrance, and protection still goes on today, all over the world. We captured that concept in a fully integrated campaign that included a series of posters, print, a citywide Instagram scavenger hunt, bus wraps, college bus shelters, print, mobile, digital display, nontraditional collateral, a customized content sponsorship with Tattoo Artist Magazine and a block party, to celebrate the tattooing of the ndp building by a world-renowned muralist.
Awards:
Published in Lürzer's Archive Magazine
Published in Graphis photography annual
Gold Cannonball for best integrated campaign, Richmond Show
Capital Best in Show for its creative tactics, PRSA
Commonwealth Best in Show for its brief observances and events campaign, PRSA
Role: Art Direction & Design, Associate Creative Director
Agency: ndp agency