We needed to show a younger and, in part, millennial audience that VCU Health wasn’t just downtown, but in several locations in the Greater Richmond Area. We did this by leveraging VCU Health’s Rams’ games sponsorship through stadium LED ribbons, program ad placements at games, and through digital. Our campaign encouraged game-goers to play a mobile basketball game for prizes where each level was a VCU Health location, interjecting fun facts and tips about VCU Health between gameplay.
Program Ad
Digital Ad
Mobile Game
Stadium LED Ribbon
Awards: Silver, Digital Health Awards
Role: Art Direction & Design
Agency: ndp agency