Despite being a top Academic Medical center pushing the field forward with ground breaking research and practicing great medicine, consumers still chose other hospitals. University Health System was seen as a public hospital serving the poor, indigent, and uninsured.
To change this perception, we created the “Thinking Beyond” brand platform that highlighted how University Health System thinks differently. We launched this platform through a campaign titled “Some See. We See.”
Brand TV
Heart TV
Microsite: seehowwesee.com
Digital Airport Boards
Mall Lenticular
Awards:
Bronze Telly
Silver Telly
Silver, Digital Health Awards
2 Merits, Healthcare Advertising Awards
Role: Art Direction & Design
Agency: ndp agency