The Apocablitz$
Upright Citizen’s Brigade’s (UCB) premiere weekend sketch team, Nipsey, came to us looking for a venue poster to promote their upcoming show, The Apocablitz$, about the end of the world where only a few assholes survived. After reading the scripts for the show, we realized we had a fun opportunity to create an integrated promotional campaign that we could push out on social and digital channels as well as around New York City.
You’d be surprised with what you can create with $500, a smartphone camera, a DSLR, and a road trip to NYC. The campaign included posters, fliers, a digital teaser video, a series of webisodes for each character, and a series of video confessionals, giving the characters their own platforms to continue their stories.
Apocablitz$ Teaser
Confessional
Confessional
Confessional
Confessional
Confessional
Webisode
Webisode
Webisode
Webisode
Webisode
Venue Poster
Individual Posters
Role: Art Director, Associate Creative Director
Agency: ndp agency