VCU Health, formerly VCU Medical Center, needed a brand campaign based on the message that they are, and have always been, driven to deliver the best state of health for all of humanity. We created a television and print campaign that showed an unrelenting drive to succeed and make life better and longer for each generation, focusing on how VCU Health’s vision, planning, and calculated growth continues to make us all healthier each day. Making Life Better, By Design.
By Design TV
Awards: 2 Bronze Tellys
Role: Art Direction & Design
Agency: ndp agency