We needed to drive users to MidMichigan’s health assessment tool that would link users to helpful, accurate health information. So we created a TV and digital campaign that tapped into that bad habit we all have of using Google to self-diagnose. The campaign led to 15,000 new assessments, gaining traction and credibility in MidMichigan’s newest markets.
Dr. Internet TV (above), Digital Ads for Heart, Breast, Hip & Knee, and PAD (below)
Role: Art Director, Associate Creative Director
Agency: ndp agency