In order to introduce the Ortho arm of VCU Health’s new N.O.W. center without entertaining the usual rehab cliches, we created a campaign that played to the fact that sometimes the love we might feel for our favorite sport or exercise can feel like a romance. And when an injury comes between us and what we love, it’s a tough breakup to live with.
Lonely Shoes TV
Lonely Basketball TV
Lonely Bike TV
Lonely Golf Clubs TV
Awards:
Gold Telly
Silver Telly
Silver, Healthcare Marketing National Awards
Merit, Healthcare Advertising Awards
Role: Art Director, Associate Creative Director
Agency: ndp agency